D: 2. Business transformation
Kinobox
Kinobox has been around for over 30 years and has built general awareness. However, the original form did not meet the demands of the contemporary film enthusiast. With the creation of the new website and mobile application, we have approached a refresh of the visual identity and communication. It is based on the distinctive letter 'K' and on emotions – the main thing that movies and series bring. The brand refresh took place in 2023, various parts will be used in the coming years as well.
| Entrant: | Digital First Marketing Group s.r.o. |
|---|---|
| Agency: | Digital First Marketing Group s.r.o. |
| Advertiser: | Kinobox |
| Brand: | Kinobox |
| Production: | Digital First Marketing Group s.r.o. |
| Creative Director | Vojtěch Raiman |
| Art Director | Kateřina Synková |
| Graphic Designer | Attila Zinčák |
| Copywriter | Tereza Koukalová, Vojtěch Raiman |
| Production | Marek Bernard, Tereza Koukalová, Zuzana Laštovková, Adam Lokša, Adam Roul |
| Manager | Martin Kukačka |
| Client | Radim Horák |