F: 5. Packaging
CareWear
Rossmann customers often do not have time to spare for self-care. This leads to them having unused moisturisers lying in their bathrooms. This was the motivation behind packaging our functional CareWear collection in containers similar to those. Why? Because it cares for the skin the same way that moisturising creams do. We chose pastel tones of recycled paper boxes, packing CareWear in them without additional filling, to make the fashionable items immediately visible upon unscrewing the lid.
| Entrant: | DDB Prague, IMMINENT |
|---|---|
| Agency: | DDB Prague, IMMINENT |
| Advertiser: | ROSSMANN |
| Brand: | ROSSMANN |
| CEO, IMMINENT | Darko Silajdžić |
| COO, IMMINENT | Veronika Babkovová |
| Business Director, Senior Project Manager, IMMINENT | Yaya Mlynárová, Magdaléna Löbl |
| Fashion Producer, Designer, IMMINENT | Veronika Ohrádková, Anežka Macková |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Klára Palmer, Amila Hrustic, Emil Nitkulinec |
| Businesses Director | Rostislav Novák |
| Producer | Ondrej Martinec, David Havel |
| Project Manager | Lucie Špeldová, Martin Tesař, Ivana Volavá |
| Fashion Designers | OverallOffice - Kristýna Nováková, Monika Krobová, Karolína Juříková |
| Senior Art Director | Iván Ardura |
| Senior Copywriter | Ondřej Zvolský, Ondřej Doskočil |
| DTP Operator | Jan Urbánek |
| 3D Artist | Adam Bartas |