Yeah sure!

Kaufland strongly supports Czech hockey, but it needs to get closer to the hearts of its fans. That's why we created the "Yeah right" campaign, which uses humor and a popular hockey quote. This became the main motto of the campaign and permeated the entire communication, thereby strengthening Kaufland as a partner of Czech hockey on all levels. Our creative work helped Kaufland differentiate itself from other brands, and also provide year-round communication in a way which is familiar to Czechs.