D: 1. Brand building
Bronze
#stronger
Prosperity has always been the mission of ČS. There is no strong society without strong individuals, and history had quite an impact on the self-confidence of Czechs. Since 2021, the aim of our long-term creative platform #stronger has been to boost the self-confidence of individuals and communities. We praise and inspire them, using both traditional and unconventional channels. The brand image helps decrease the number of brand rejectors and increase the NPS of the young people (our key TG).
| Entrant: | VML |
|---|---|
| Agency: | VML, OAK Prague |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Creative Director | Ondřej Kašák |
| Group Account Director | Jakub Hereš |
| Client Lead | Tomáš Dvořák |
| Account Supervisor | Ondřej Duka |
| Senior Account Manager | Petra Dudková, Veronika Stárová |
| Account Manager | Marek Vyjdák, Leonora Nushi, Lucie Nováková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová, Veronika Kozáková, Barbora Matoušková |
| Copywriter | Jaroslav Kratochvíla, Kateřina Fišarová, Tomáš Křešnička, Anna Soukupová |
| Art Director | Dmitrii Ufimtev, Anna Balounová, Tomáš Kubíček, Valerie Rónová, Zuzana Marhefková |
| Digital Creative Lead | Michal Vokoun |
| Digital Creative | Michaela Brůhová |