C: 5. Mixed & Virtual Reality
Silver
The childlike joy of sýrovka went viral!
We wanted to expand the product-oriented offer to a complex 360° campaign that simultaneously builds the brand and develops the campaign idea in the target group. We brought the yellow balls from the ATL campaign online and made it a good old fashioned viral in 2023 too! We were the first in the market to use a combination of seemingly user generated content with CGI to create 3 videos in which McDonald's was flooded with yellow balls. And they made 2 million organic impressions on their own.
| Entrant: | Follow Bubble s.r.o. |
|---|---|
| Agency: | Follow Bubble | DDB Prague | BareBear production |
| Advertiser: | McDonald's |
| Brand: | McDonald's |
| Creative Director | Martin Pistulka |
| Creative Lead | Tomáš Furák |
| Design Lead | Helena Břínková Fehrerová |
| Media Lead | Jakub Ondrej |
| Influencer Marketing Lead | Tereza Leitgebová |
| Production Lead | Ivica Šúrová |
| Copywriter | Anna Kruchňová |
| Designer | Tereza Kýhosová |
| Account Manager | Lizzie Phan |
| Account Lead | Tomáš Hubal |
| Director | Silvia Kolesárová |
| Producer | Filip Bartoš |