E: 1. Film craft: Direction
Shortlist
Kofola. Less sweetness, more love
The traditionally romantic "Kofola" story introduces a new line of flavoured Kofola with reduced sugar content, and at the same time, it simply proves that in love, less often means more. Excessive sweetness is in fact usually more of a hindrance. This is precisely what Kamil finds out thanks to his dreamy crush, Klára. Just as "not overly sweet" is also the punk music composed exclusively for the video by Márdi from the band Vypsaná fiXa, performed by the popular Slovak band Horkýže Slíže.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Kofola ČeskoSlovensko a.s. |
| Brand: | Kofola |
| Production: | Creative embassy |
| Creative Director | David Suda |
| Art Director | Aleš Pokorný |
| Copywriter | Kateřina Kubová |
| Account Director | Irena Stodůlková |
| Account Manager | Filip Sajka |
| Director | Mughshot |
| Producent | Václav Sládek, Vít Pecka |
| Kamera | Martin Babinec |
| Hudba a text | Michal Mareda (Márdi) |
| Copywriter | Pavel Wilhelm Přibyl |