Last year, the Czech cycling brand Posedla launched the world's first 3D-printed cycling saddle, completely custom-made. The unique saddle named "Joyseat" has already been purchased by customers in 20 markets in Europe, North America, Australia and Asia. For the year 2023, the award-winning company, in which the king of 3D printing Josef Průša also invested, does not hide its ambitions to accelerate growth and continue to penetrate the global scene.

Entrant: boogie films s.r.o.
Agency: posedla + martin smékal + boogiefilms
Advertiser: Posedla
Brand: Joyseat
Production: boogiefilms
Director Martin Smékal