C: 1. Data & Technology
Silver
Beer made from air
Radegast has long been a champion of water preservation, brewing their beers using only 1.15 liters per bottle compared to the Czech average of 1.7 liters. But their commendable efforts remained under the radar. So we decided to make a bold move and launch Radegast Futur, the first Czech beer made from air. It's not just a brewing innovation – but a bold statement that sparked nationwide dialogue about water conservation and the future we all want to avoid.
| Entrant: | Triad Prague |
|---|---|
| Agency: | Triad Prague |
| Advertiser: | Plzeňský Prazdroj |
| Brand: | Radegast |
| Production: | Punk Films |
| Creative Director | Michal Pivarči, Richard Axell |
| Art Director | Barbora Ivánová, Michal Dvorský, Angel Diaz |
| Copywriter | Michal Pivarči, Markéta Kolodžejová, Kristína Pauliaková |
| Designer | Tomáš Hopko, Vít Zavadil |
| Account Directory | Zoran Boškovič, Petra Jankovičová |
| Account Manager | Martin Prager, Daniel Wiess |
| Strategist | Matúš Ficko, Petra Jankovičová |
| Director | Kunes |
| Kreativní idea | BOOMERANG Communication (Pavel Sobek - creative leader-idea maker / Robert Marek - Senior Team Leader) |