B: 8. Creating Culture
Turbokaddy
TurboKaddy campaign started as a generational joke about pensioners and gamers. Two groups that don't understand each other and with many stereotypes between them. But thanks to the fun design, stories and influencer involvement, TurboKaddy has become a phenomenon among gamers. So much so that young players banded together to raise over CZK 1 million for Ježíškova Vnoučata. Together with Kaufland, SINNERS Esports and gamers, we broke the previous record for charity streams on Twitch.tv.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague, FUSE, OMD, FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | DDB Fame Factory |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Ivan Soukup, Emil Nitkulinec |
| Senior Copywriter | Ondrej Kolek |
| Senior Art Director | Bedirhan Akcan |
| Designer | Iman Delic, Kryštof Henzl, Danila Shlenov |
| Managing Director, Project Manager, FTW | Tomáš Klesa, Ludmila Růžičková |
| Producer | Ondrej Martinec, David Havel |
| Film Director, DOP | Kryštof Jankovec, Michal Budínský, Faraz Alam |
| Photographer | Pavel Hejný |
| Sound Designer, Video Editor | Ondřej Dvořák, Evžen Zalevsky, Pello Seron |
| Product Design | Šimon Brabec |
| Esports Strategy & Operations, FUSE | Lukáš Kuchta, Martin Šula |
| Media Strategy, OMD | Radek Kovář, Beno Jakubův |
| Digital Media Operations, OMD | Tereza Nechanická |
| Associate Director, FleishmanHillard | Marcel Bodnár |