F: 5. Packaging
Horalky Peanut Butter - First innovation since 1965
Horalky, a beloved wafer biscuit unchanged since 1965 needed a new twist. Introducing: Horalky Peanut butter! This delicious update deserved an extraordinary launch, worthy of any technological innovation. We designed an iPhone-esque unboxing experience for influencers and media moguls, and made the new flavor a status symbol everyone wanted. It wasn't just a launch – it was an event that turned Horalky Peanut butter into an overnight sensation!
| Entrant: | Triad Prague |
|---|---|
| Agency: | Triad Prague |
| Advertiser: | Sedita |
| Brand: | Horalky |
| Production: | WeAre Productions |
| Creative Director | Michal Pivarči |
| Art Director | Michal Dvorský |
| Copywriter | Michal Pivarči, Michal Kozelka, Kristína Pauliaková |
| Designer | Tomáš Hopko, Vendula Žižková |
| Account Director | Zoran Boškovič |
| Account Manager | Jana Štalmachová |
| Strategist | Matúš Ficko |
| Director | Luboš Rezler |
| Photographer | Jakub Dohnálek |
| Music | Lukáš Mutňanský |