When business goes well, it's a whole different story than when something holds it back. That's why mBank has decided to focus their communication on showing how annoying it is for entrepreneurs to pay for their business account when they could have it for free and put the money back into their business instead. The Spotify spot uses simple musical parallels and works with a well-known classical melody and its parody version which was recorded in our agency by a group of non-musical advertisers.

Entrant: DDB Prague
Agency: DDB Prague
Advertiser: mBank
Brand: mKonto Business
Production: DDB Fame Factory
Chief Creative Officer Klára Palmer
Creative Director Iva Nitkulinec
Senior Copywriter Simona Luteranová
Sound Designer Ondřej Dvořák
DDB Orchester Ondřej Dvořák, Simona Luteránová, Vít Beránek, Kristína Szabová
Business Director Rosťa Novák
Project Manager Lucie Špeldová