A: 6. Sound
mBank is in tune with your business
When business goes well, it's a whole different story than when something holds it back. That's why mBank has decided to focus their communication on showing how annoying it is for entrepreneurs to pay for their business account when they could have it for free and put the money back into their business instead. The Spotify spot uses simple musical parallels and works with a well-known classical melody and its parody version which was recorded in our agency by a group of non-musical advertisers.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | mBank |
| Brand: | mKonto Business |
| Production: | DDB Fame Factory |
| Chief Creative Officer | Klára Palmer |
| Creative Director | Iva Nitkulinec |
| Senior Copywriter | Simona Luteranová |
| Sound Designer | Ondřej Dvořák |
| DDB Orchester | Ondřej Dvořák, Simona Luteránová, Vít Beránek, Kristína Szabová |
| Business Director | Rosťa Novák |
| Project Manager | Lucie Špeldová |