A: 8. Campaign: Integrated
Your ideas will fly aroud the world
Honeywell has a development HQ in Brno, but like others, it lacks people. They need the smart ones here, with the desire to push the technology forward. That's why we built the HR campaign on the benefit that these people are interested in – that their ideas will reach the world and they can influence technological development. The campaign used imaginative visuals, OOH, online, video animations, PR and guerrilla flight attendants to encourage people to "get on board" Honeywell's career board.
| Entrant: | Aetna, spol. s r. o. |
|---|---|
| Agency: | Aetna |
| Advertiser: | Honeywell |
| Brand: | Honeywell |
| Production: | Aetna + AC&C Public Relations |
| Creative Director | Michal Rožek |
| Art Director | Nikola Poláčková |
| Strategic planner | Ondřej Holomek |
| Executive | Linda Dufková |
| Manager | Pavel Šmid |