Buddies as they should be

The campaign's main trigger for Vodafone's services to keep you at home and away was the theme of the airing period, "Back to school", building on the insight "It's not a choice. It's instinct." "Parents try to guide their children towards independence, even though they are aware of the challenges involved, which often require them to sacrifice their schedules and rest. This is the 'parental instinct'. Technology helps us not only to be prepared but also to respond easily to unexpected situation