The shopping mall at Christmas time is an extremely stressful place. After hours of gift hunting, we are frustrated and hungry. It all makes us want to scream! So we decided to harness the power of Christmas frustration and make your shopping experience go smoothly again. We've created the Snickers Screaming Room. A unique box where anyone who wasn't feeling themselves while Christmas shopping could come and shout out the new Snickers Creamy—a bar that made them feel like themselves again.

Entrant: Publicis Groupe Czech Republic
Agency: MSL Czech Republic & Leo Burnett Prague
Advertiser: Mars Inc.
Brand: Snickers
Executive Creative Director Kosta Schneider
Creative Director Nikola Foktová
Art Director Martin Božík
Manager Josef Chrpa
Manager Jana Pfeiferová