E: 1. Film craft: Direction
Gold
#stronger in my own eyes
The project was a complex challenge for the director. Be it the storytelling itself, working with gradation and dynamics, or building up the atmosphere. CGI and camera tricks are worth mentioning, too, and casting and then working with British twin actresses was another experience in itself. The image TV spot was part of the long-term creative platform You’re #Stronger Than You Think, whose goal is to boost the self-confidence of Czechs.
| Entrant: | VML, Creative Embassy |
|---|---|
| Agency: | VML, OAK Prague |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Group Account Director | Jakub Hereš |
| Client Lead | Tomáš Dvořák |
| Senior Account Manager | Petra Dudková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová |
| Copywriter | Michaela Brůhová, Jaroslav Kratochvíla, Tomáš Křešnička |
| Art Director | Valerie Rónová |
| Strategic planner | Lucie Brichová |
| Director | Jan Švejkar |
| Producer | Jana Brožková, Václav Sládek |
| Editor | Marek Krakovský |
| Photographer | David Turecký |
| Director of Photography | Michal Babinec |
| Music Composer | Alessia Cara - Scars to your beautiful |