Anyone can be financially #stronger

Česká spořitelna’s mission has always been to help the whole society prosper. The campaign is building on the long-term support of financial health and the useful tools that can help people improve the family budget. The spot is a celebration of variety and diversity, but also of what connects us. During casting, we bet on unfamiliar faces and characters to be remembered, including the members of subcultures and minorities. The costumes and lighting were then based on our choice of these heroes.