Incorrect Autocorrect

Althoug women are vastly represented in advertising, they seem to not exist in written form. The titles of many (not only advertising) professions, often borrowed from English, don't have their official feminine form in the Czech language. A series of visuals points to the real consequence, when the autocorrect (in)correctly evaluates inflected positions as an error. The IWD campaign aimed to provoke a discussion in the field, and to find out how women themselves view the problem.