President Pavel initially didn't want any stamps at all. After "pressure" from the public, he asked us to come up with an idea where he'd be more in the background. Thus, the concept of Kolóra was born – a set of colors whose names refer to a common national consciousness. Something that we all carry in our hearts and that expresses positive sentiment and patriotism without empty pathos. The same concept was then applied to unconventional presidential portraits.

Entrant: Kreativní tým prezidenta Petra Pavla
Agency: Kreativní tým prezidenta Petra Pavla
Advertiser: Prezident České republiky
Brand: Petr Pavel
Copywriter Richard Kolbe, Martin Přikryl, Martin Starý
Designer Petr Štěpán
Manager Martin Klčo
Photographer J3T - Jana Jabůrková, Jiří Turek
Heraldika a písmo Tomáš Brousil