Drugs are shortcut to the death seat (meth)

1/3 of the Czechs approve recreational use of drugs. Liberal politics and society reulted a threefold increase in drug users compared to the last decade. Aim of integrated campaign Shortcuts is to raise awareness about problematic drug use. The preventive part of the campaign are TV spots focusing on the impact of drugs on driving. By dramatising the idea: "Drugs behind are a shortcut to the death seat", it highlights how we lose control, not responsibility for a potential tragic accident.