Vodafone Youth Twitch „ad“

Mission objective: to raise awareness among players about Vodafone's new youth tariffs with unlimited data. Younger mobile gamers are more active on networks, follow more youtubers and use more apps, but how to get their attention and even keep it?
By connection of gaming influencers that no one really expects! With product at the heart of the action, we created content that young people naturally shared, liked, commented on...