D: 3. Brand partnership
Gold
Turbokaddy
We brought together two incompatible brands: Kaufland and SINNERS Esports. The cooperation culminated in the boldest project of the CZ Kaufland. With Braasi Industry, we created TurboKaddy, a shopping caddy for gamers inspired by seniors. What at first seemed like a joke about pensioners was the largest charity fundraiser among gamers on the Twitch.tv platform. With The Mag, Mikýř, Agraelus and Petr Mára, we brought the generations together and made Kaufland a love brand for the youth.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague, FUSE, OMD, FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | DDB Fame Factory |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Ivan Soukup, Emil Nitkulinec |
| Senior Copywriter | Ondrej Kolek |
| Senior Art Director | Bedirhan Akcan |
| Designer | Iman Delic, Kryštof Henzl, Danila Shlenov |
| Managing Director, Project Manager, FTW | Tomáš Klesa, Ludmila Růžičková |
| Producer | Ondrej Martinec, David Havel |
| Film Director, DOP | Kryštof Jankovec, Michal Budínský, Faraz Alam |
| Photographer | Pavel Hejný |
| Sound Designer, Video Editor | Ondřej Dvořák, Evžen Zalevsky, Pello Seron |
| Product Design | Šimon Brabec |
| Esports Strategy & Operations, FUSE | Lukáš Kuchta, Martin Šula |
| Media Strategy, OMD | Radek Kovář, Beno Jakubův |
| Digital Media Operations, OMD | Tereza Nechanická |
| Associate Director, FleishmanHillard | Marcel Bodnár |