A: 9. Advertisements For Good
Teachers are class act
Annually it‘s rated as one of the most prestigious profession, yet people do not see teaching as a promising career. According to a research parents even often prevent their children from pursuing it. This is what the "Teachers are class act" campaign, commissioned by the faculties of education in cooperation with NGOs, aimed to change. Through a strong idea, creative design, web, video spot, PR & print and digital advertising, the aim was to show how influential and promising teaching can be.
| Entrant: | Aetna, spol. s r. o. |
|---|---|
| Agency: | Aetna |
| Advertiser: | Univerzita Karlova ve spolupráci s Pedagogickou fakultou MU a skupinou neziskových organizací, za podpory nadace České spořitelny a MŠMT |
| Brand: | - |
| Production: | Aetna + Silencio FX |
| Creative Director | Michal Rožek |
| Strategic planner | Ondřej Holomek |
| Manager | Pavel Šmid |
| Copywriter | Ondřej Holomek |
| Copywriter | Michal Rožek |
| Director | Tomáš Šťastný |
| Art Director | Hanka Plachetkova |