B: 1. Social: Community activation
Life is better with trains.
The goal of the online spot was to engage new and occasional players of TrainStation2 more while activating YouTube, Instagram and Facebook as the game's communication channels. To promote the game as a digital refuge in which the user rises above mundanity and boredom with one touch. Like a world where the most popular trains in history come to life and where the player embarks on a journey of endless discovery and fun. TrainStation2 is a digital sandbox that is always at everyone's fingertips.
| Entrant: | WEAREGINGER, s.r.o. |
|---|---|
| Agency: | WEAREGINGER, s.r.o. |
| Advertiser: | Pixel Federation |
| Brand: | Trainstation2 |
| Production: | DAWSON production s.r.o. |
| Director | Jonathan Barber |
| Director of Photography | Marek Bláha - Bliss |
| Art Director | Jiří Langpaul |
| Producer | Monika Kristl |
| Producer | Eva Dvořáková Peréz |
| Copywriter | Karolína Gattermayerová |