A: 7. Campaign: Tactical
Bronze
Epic LEGO Competition / epickalegovyhra.cz
GOAL: Achieve the same results as the 2022 consumer contest, supported by the LEGO MASTERS TV reality show. Aired every weekend in prime time on TV Nova and Markíza.
INSIGHT: Playing with LEGO allows you to create your own universe with infinite fantasies.
IDEA: LEGO gives you the power to touch space.
KPI: Reg. users with a receipt, increased by 100% (Twice as much as LEGO MASTERS).
MEDIA: Virality, 2-min mentions in national news, featured on all channels of SPACE.COM (the biggest space web)
| Entrant: | Kreativ Gang |
|---|---|
| Agency: | Kreativ Gang |
| Advertiser: | LEGO |
| Brand: | LEGO |
| Production: | Kristian Borzy |
| Manager | Dominik Matušinský |
| Creative Director | Tomáš Leiblinger |
| Art Director | Adrian Husár |
| Designer | Terézia Barková |
| Manager | Lucia Lebedová |
| Strategic planner | Ľubomír Šimko |