F: 4. Spatial design
Shortlist
Scratched Art
There are 323 cat shelters in Czechia. Each year, several of them are forced to shut down due to a lack of funding. This World Compassion Day, Whiskas did something to help. A bespoke collection of interior decorations designed to be scratched by your cat. These designer scratchers were auctioned off and the proceeds went to the endangered shelter. The campaign also increased interest in adoptions by 33% and the shelter was saved.
| Entrant: | IMMINENT |
|---|---|
| Agency: | IMMINENT |
| Advertiser: | Mars |
| Brand: | Whiskas |
| CEO, IMMINENT | Darko Silajdžić |
| COO, IMMINENT | Veronika Babkovová |
| Business Director, IMMINENT | Magdaléna Löbl, Nikola Bochová |
| Senior Project Manager, IMMIENT | Yaya Mlynárová |
| Producer, IMMINENT | Veronika Ohrádková |
| Designer, IMMINENT | Anežka Macková |
| Case study creator & Creative supervision | Dora Pružincová |
| Brand/Portfolio Manager, Mars | Alexandra Nezhybová |
| Portfolio & Catalogue Support, Mars | Barbora Benešová |
| Spolupracujíci mediální & PR agentura | MSL Czech Republic |
| Design škrabadel | Tereza Rosalie Kladošová, Alexandra Șipa |
| Design rámů | Studio Janský&Dunděra |