E: 2. Film craft: Cinematography
Shortlist
Life on plate
Canned food, pasta or nothing. This is the common menu in shelters. Yet 72 000 unissued portions are thrown away every day in Czech canteens. Thanks to the purchase of Lunch Ticket, Zachraň jídlo transports portions that would otherwise be thrown away. The Life on a Plate campaign highlights the true story of a shelter resident. Her plate is used as a metaphor for the different life situations she has gone through. Because even one seemingly ordinary, wholesome meal can change people's lives.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Zachraň Jídlo, Z.s. |
| Brand: | Zachraň Jídlo, Z.s. |
| Production: | Creative Embassy |
| Creative Director | David Suda |
| Copywriter | Aneta Lišková |
| Art Director | Martin Šimon |
| Video Maker | Pavla Valouchová |
| Animace | Alija Štiková |
| Account Manager | Marcela Zálohová |
| Strategie | Daniel Provazník |
| Director | Mughshot |