This video is a thank you to the customers of PRE PROUD EKO. It also motivates other customers with a similar approach to life to subscribe to this service. By using exaggeration, the video reflects the society’s view of people who contribute to sustainability while at the same time it is an automatic part of their lives. It shows everyday situations where these people e.g. sort waste. However they are seen as absolute eco-freaks or exaggerated activists.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Pražská energetika, a.s.
Brand: PRE
Production: Bajpas, s.r.o.
Creative Director David Suda
Art Director Radek Pleha
Junior Art Director Šimon Zlejší
Copywriter Vojtěch Marek
Senior Graphic Designer Josef Plíhal
Director Oliver Beaujard, Nina Zardalishvili
Account Manager Monika Holmanová
Accout Director Karolína Černá