B: 1. Social: Community activation
Gold
Grand Prix
Turbokaddy
TurboKaddy started as a joke and so-called MEMErch. It went viral among esports fans and soon players started bringing signs to events demanding it. With Braasi Industry, Kaufland and SINNERS Esports we designed and produced 50 of them. All proceeds from sales and the charity stream went to support seniors through Ježíškova vnoučata. With TurboKaddy, we even broke the record for charity stream on Twitch and the youth community contributed over 1 million CZK to the seniors.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague, FUSE, OMD, FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | DDB Fame Factory |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Ivan Soukup, Emil Nitkulinec |
| Senior Copywriter | Ondrej Kolek |
| Senior Art Director | Bedirhan Akcan |
| Designer | Iman Delic, Kryštof Henzl, Danila Shlenov |
| Managing Director, Project Manager, FTW | Tomáš Klesa, Ludmila Růžičková |
| Producer | Ondrej Martinec, David Havel |
| Film Director, DOP | Kryštof Jankovec, Michal Budínský, Faraz Alam |
| Photographer | Pavel Hejný |
| Sound Designer, Video Editor | Ondřej Dvořák, Evžen Zalevsky, Pello Seron |
| Product Design | Šimon Brabec |
| Esports Strategy & Operations, FUSE | Lukáš Kuchta, Martin Šula |
| Media Strategy, OMD | Radek Kovář, Beno Jakubův |
| Digital Media Operations, OMD | Tereza Nechanická |
| Associate Director, FleishmanHillard | Marcel Bodnár |