How to bring aircrafts of new air carriers to Václav Havel Airport Prague? Through a strong and memorable airport element, which is also unique in the communication of this segment. That is why the air marshall plays a major role in the campaign. A persona that navigates the business to land and park at Prague airport in a non-traditional habitat.

Entrant: Kaspen/Jung von Matt
Agency: Kaspen/Jung von Matt
Advertiser: Letiště Praha, a. s.
Brand: Letiště Václava Havla Praha
Production: 2PM
Creative Director Tomáš Kopečný
Account Director Adéla Djelmová
Art Director Richard Svárovský
Copywriter Viktor Špála
Photographer & Post-production Artist Adam Bartas