New logo & Visual Identity for People in Need

People in Need is a humanitarian organisation that has been helping in crisis areas around the world. It focuses on respecting human rights, education and helping socially excluded people. The new logo answers the question of how to introduce the core values of aid and hope to people from different cultures and social classes. The symbol of the human figure, a widely understandable brand, works here in its elemental form to appeal to a wide range of people through a simple visual language.