C: 4. Gaming
PIMPLED UP MOUSE
85% of teenagers suffer from acne and gamers are no exception - mainly because of their dirty gaming gear full of bacteria. There are actually 5x more germs on a gaming controller than on a toilet seat.
To visualise the problem Effaclar used a popular trend of customizing gaming peripherals. We „pimped up“ a regular mouse with one extra button performing a special function: reminding gamers to wash their gear and their hands to prevent acne.
| Entrant: | Good Game |
|---|---|
| Agency: | Good Game |
| Advertiser: | La Roche-Posay, L‘Oréal |
| Brand: | Effaclar |
| Creative Director | Jan Benda |
| Producer | Gabriela Hudec |
| Manager | Pavel Pštross |
| Art Director | Václav Kudělka |
| Editor | Rob Burdon |
| Executive | Mirko Baumann |