Paddle away from your parents

The recruitment campaign for the Czech Canoeing Association presents canoeing as a rounded sport that offers children sports activities and most importantly independence, which kids start to demand around the age of 8. Only on a boat can they spend time away from their worries and their parents. This "hidden" benefit is the main idea behind the campaign. We showed children that canoeing, unlike football or hockey, has the advantage of leaving parents and their "nonsense" on the shore.