A: 9. Advertisements For Good
High School Fair Schola Pragensis
Schola Pragensis is a high school fair organised by the Prague City Hall and helps tens of thousands of students choose the right school. The campaign created a new communication ecosystem (app, website, social media sites, newsletter, PR articles, advertising) and its creative concept #kryjemtizada put a real student behind the experienced brand to guide students through the whole process of choosing schools. Results: 52,000 visitors to the fair, 11,000 app downloads, 90,000 website visits.
| Entrant: | Pragmatika |
|---|---|
| Agency: | Pragmatika |
| Advertiser: | Magistrát hlavního města Prahy |
| Brand: | Schola Pragensis |
| Executive | Jakub Jarolímek |
| Executive | David Řehořka |
| Manager | Šárka Dvořáčková |
| Manager | Magdaléna Petrášová |
| Creative Director | Lucie Mocková |
| Art Director | Adile Abljalimova |