A: 5. Film: Long format (over 61")
Gold
What kind of mom
Names of the men who fought against the Communist regime are mostly well known. Yet Charter 77 was also signed by tens of brave women, many of whom had to face subsequent persecution - often threatening their children. This generation of women is slowly disappearing which is why Pameť národa decided to shine a spotlight on female bravery. The campaign includes: documentary portraits, school lectures given by female dissidents, comics dedicated to them and TVC.
| Entrant: | OAK |
|---|---|
| Agency: | OAK/ Bistro Films |
| Advertiser: | Pamět národa |
| Brand: | Pamět národa |
| Production: | Bistro Films |
| Executive Creative Director | Tereza Svěráková |
| Creative Director | Eugen Finkei |
| Copywriter | Dan Friš |
| Director | Marek Partyš |
| Art Director | Vítek Mecner |
| Director of Photography | David Hofmann |
| Producer | Jiří Ptáček |
| Producer | Adam Polák |
| Copywriter | Jarek Kratochvíla |