Tady Vary is a seasonal subscription to premiers of quality films in local cinemas. Tady Vary wants to put regular cinema visits into people’s calendars. So, we gave them some extra space for cinema in their busy lives. Jiří Bartoška, ​​the president of the festival and a living legend, took matters into his own hands in our campaign Dáváme vám prostor pro film: he babysitted people’s kids or took over their night shifts. Anything to let everyone enjoy their regular dose of cinema.

Entrant: Zaraguza CZ s.r.o.
Agency: Zaraguza CZ s.r.o.
Advertiser: KVIFF - Karlovy Vary International Film Festival
Brand: Tady Vary
Production: Boogie Films
Creative Director Roman Biath
Strategic planner Roman Biath
Copywriter Judita Ružičková, Dajana Székelyová
Art Director Filip Košatka
Director Baobab
Director of Photography Matěj Piňos
Designer Studio Najbrt
Manager Jan Noháč, Vendula Kráslová