We understand Czech DIYers

In this particular segment, the hobby market retail chain UNI HOBBY is the only genuine Czech brand facing pressure from foreign hobby markets. We have built our long-term communication concept UNDERSTANDING THE CZECH DIYERS on local differentiation. The slang of craftsmen and DIYers became the language of the brand in integrated communication. We redefined the brand from its first ATL presence 13 years ago to product nomenclature in mainstream communication.