F: 1. Branding
MORE THAN EQUAL
Formula 1 is a male-dominated sport, but did you know women can also compete? F1 legend David Coulthard and Czech entrepreneur Karel Komárek have founded More than Equal, an initiative aiming to find the first female F1 champion. This global initiative's goal is to shatter the glass ceiling in Formula 1 through research, talent spotting, and driver development. Although there is a long journey ahead, we have identified 25 talented female drivers and embarked on a journey toward victory.
| Entrant: | FLO Group s.r.o |
|---|---|
| Agency: | FLO BX |
| Advertiser: | More than Equal |
| Brand: | More than Equal |
| Creative Director | Václav Krejčí |
| Strategic planner | Pavel Flégl |
| Art Director | Marek Pařízek |
| Designer | Miroslav Věšín |
| Designer | Martin Muhl |
| Business Director | Ondřej Vataščin |
| Executive | Valérie Palková |
| Art Director | Pavel Čada |