C: 1. Data & Technology
Shortlist
CareWear
Time is the most precious thing we have. That's why we used modern technology to save Rossmann customers as much time as possible. In cooperation with leading CZ designers and using the innovative, seaweed-based material Seacell©, we produced CareWear. A unique clothing collection that nourishes the skin while you’re wearing it. Wearing it helps replace moisturizers and other skin care products. Its beneficial properties are part of the fabric itself, which is why they never wash out.
| Entrant: | DDB Prague, IMMINENT |
|---|---|
| Agency: | DDB Prague, IMMINENT |
| Advertiser: | ROSSMANN |
| Brand: | ROSSMANN |
| CEO, IMMINENT | Darko Silajdžić |
| COO, IMMINENT | Veronika Babkovová |
| Business Director, Senior Project Manager, IMMINENT | Yaya Mlynárová, Magdaléna Löbl |
| Fashion Producer, Designer, IMMINENT | Veronika Ohrádková, Anežka Macková |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Klára Palmer, Amila Hrustic, Emil Nitkulinec |
| Businesses Director | Rostislav Novák |
| Producer | Ondrej Martinec, David Havel |
| Project Manager | Lucie Špeldová, Martin Tesař, Ivana Volavá |
| Fashion Designers | OverallOffice - Kristýna Nováková, Monika Krobová, Karolína Juříková |
| Senior Art Director | Iván Ardura |
| Senior Copywriter | Ondřej Zvolský, Ondřej Doskočil |
| Director, Photographer, Camera | Martin Janeš, Maryna Veklynets, Michael Jurásek |
| Editor, Retoucher, Post-production | Martin Janeš, Vojtěch Zikmunda , Evžen Zalevsky , Jakub Coufal, Santiago Slabý, Santiago Slabý |
| Producer, Unreal Visual s.r.o. | Adam Bělík |
| DTP Operator | Jan Urbánek |