Out of love for our regions

"Our country is not beside the sea nor does it have big mountains, but who cares?" In a campaign that communicates regional products, we took viewers to well-known locations with a visually sophisticated spot. Whether they are associated with vacations at grandma's or wandering around on holidays, they definitely evoke memories and emotions. We offered views of regional landmarks from "unexplored" perspectives, and above all, we always combined them with specific products from the area.