E: 2. Film craft: Cinematography
Eco freaks
This video is a thank you to the customers of PRE PROUD EKO. It also motivates other customers with a similar approach to life to subscribe to this service. By using exaggeration, the video reflects the society’s view of people who contribute to sustainability while at the same time it is an automatic part of their lives. It shows everyday situations where these people e.g. sort waste. However they are seen as absolute eco-freaks or exaggerated activists.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Pražská energetika, a.s. |
| Brand: | PRE |
| Production: | Bajpas, s.r.o. |
| Creative Director | David Suda |
| Art Director | Radek Pleha |
| Junior Art Director | Šimon Zlejší |
| Copywriter | Vojtěch Marek |
| Senior Graphic Designer | Josef Plíhal |
| Director | Oliver Beaujard, Nina Zardalishvili |
| Account Manager | Monika Holmanová |
| Account Director | Karolína Černá |