A: 8. Campaign: Integrated
Don't worry, make mistakes, erase with Pilot Pen FriXion
Pilot's Pen FriXion faced new low-cost competition due to a patent expiration in 2023. The brand decided to maintain its positioning with the communication emphasizing the joy of mistakes with a creative and fun approach and significantly exceeded its goals.
| Entrant: | Fragile media s.r.o. |
|---|---|
| Agency: | Fragile media s.r.o. |
| Advertiser: | Václav Čížek s.r.o. |
| Brand: | Pilot |
| Production: | Final2 |
| Creative Director | Otakar Čihák |
| Copywriter | Dana Yousifová |
| Art Director | Michaela Musílková |
| Manager | Michaela Mihók |
| Executive | Nikola Janočková |