A: 4. Film: Medium format (16-60")
Bodybuilders, Czech Railways
An art professor heading to Vienna with his students to visit famous galleries encounters a trio of bodybuilders who have taken their seats on the train. The professor demonstrates that the spirit is stronger than muscle, resolving the situation with elegance. The spot highlights the benefits of reserving seats for longer journeys and connects the themes of culture and tourism with bodybuilding - referencing Austrian native Arnold Schwarzenegger and his museum in Thal.
| Entrant: | Havas Worldwide Prague a.s. |
|---|---|
| Agency: | HAVAS Prague |
| Advertiser: | České dráhy |
| Brand: | České dráhy |
| Production: | T.H.A. |
| Creative Director | Petr Čech |
| Creative Director | Jakub Kolařík |
| Art Director | Pavel Slováček |
| Copywriter | Zdenek Buchtela |
| Account Director | Lucie Fialová |
| Account Manager | Lucie Novotná |