Visual style of the Strážnice open-air museum

The visual identity for the Open – Air Museum Strážnice sets a balance between folklore aesthetics, determined by historical ties, and the modern approach. We created a sign in which the initial symbolises a path leading through the village. However, the distinctive element of the presentation is a grid of simple motifs telling how people lived, worked and enjoyed their lives here. Its advantages are the dimensional variability, which is further enhanced by the shade of blue and colour of straw.