Shining identity for the Proud light lager

The new Proud lager has the ambition to approach young urban people. The label was given to us. The task was to build a visually powerful identity with a modern and premium appeal. The idea of Proud as stream of light and the claim "Turn the stream" have inspired us. Diagonal beams now shine from the brand icon, pointing to both directions like the logo. Soft transitions add lightness and craft. Dynamic typography brings disruption. Various assets built a consitent world in all touchpoints.