F: 1. Branding
Saba Rock / Legend of the Caribbean under a new flag
The unique Saba Rock resort in a cove off the coast of Virgin Gorda in the BVI has been rebuilt after the devastating attack of Hurricane Irma. The entire brand identity, interior design concept, orientation system, merchandising and web design are also completely new. The logo, in which the anchor motif intertwines with the meaning of the ampersand, is a central part of the "stamp" identity and becomes a communication tool at the same time.
| Entrant: | Dynamo design s.r.o. |
|---|---|
| Agency: | Dynamo |
| Advertiser: | Saba Rock |
| Brand: | Saba Rock |
| Creative Director | Martin Holub |
| Art Director | Jan Šlégr |
| Designer | Klára Plicová |