Bohém

Bohém, the new premium lager, required a Bohemian approach to its television advertising. Therefore, we decided to use an unconventional media strategy and prepare two spots. In the first part, Vladimír Polívka poetically describes the functional benefits of the product. At the end of it, we see Vladimír's father, Bolek Polívka, who prepares the viewer for the following spot, in which he enjoys life as a true Bohemian from beginning to end and tries to pass this art on to his son Vladimír.