Heinz by Heinz: The first soap made from Heinz ketchup

Tomatoes. Salt. Sugar. Vinegar. And a secret blend of spices. The five key ingredients behind the success of Heinz ketchup. But how to make this pure recipe famous throughout the country? Introducing: The first 100% organic soap made from Heinz ketchup. Together with Helena, a Czech natural soap designer, we invited influencers and journalists to try our limited edition soap for themselves. Quickly, the whole country was talking about our campaign (8 million people reached).