B: 1. Social: Community activation
Influencer campaign for Birell - Let everyone drink what they want
We implemented an online campaign for the Birell, in which we involved 12 influencers. Our goal was to reach as many viewers as possible through these influencers and share the message that there is no shame in consuming non-alcohol. The slogan that accompanied the entire campaign was: "Let everyone drink what they want". As part of this collaboration, over 40 outputs were created across various online channels, e.g. on YT or IG. Among the involved influencers, for example Stejk, MenT, ...
| Entrant: | Engine-Room |
|---|---|
| Agency: | Engine-Room |
| Advertiser: | Asahi / Plzeňský Prazdroj |
| Brand: | Birell |
| Production: | Engine-Room + externisté |
| Creative Director | Zdeněk Šemro |
| Manager | Simona Brožíková |
| Manager | Klára Friedrichová |
| Manager | Karolína Bergmanová |