When Eyes Are Your Biggest Blind Spot

Most eye problems develop gradually and painlessly, leaving us often unaware of the issue. That's why GrandOptical urges people to get regular eye exams. But how do you draw attention to a problem people don't think concerns them? A series of visuals use playful headlines and visual metaphors of symbols inside the eyes to create a powerful realization, where people see the consequences of what it's like to discover they can't see clearly, all too late.