E: 11. Sound design
Out of love for our regions
Our country is not beside the sea nor does it have big mountains, but who cares? It has a lot to offer. Beside natural beauty and regions full of skilled people and their products, it also has cultural heritage. That is why, when choosing music for our spot, we chose the folk song Lásko, Bože Lásko, which we changed into a contemporary rendition for the purpose of the spot. That way we created an original composition that helped us further enhance the emotions of the spot.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | boogiefilms |
| Creative Director | Štěpán Kouba |
| Copywriter | Nina Urminská |
| Art Director | Aleš Buksa |
| Photographer | Ondřej Solloz |
| Photographer | Matěj Cibulka |
| Web Designer | Jiří Spurný |
| Director | Alice Nellis |
| Editor | Filip Issa |
| Music Composer | Jan Ponocný |
| Producer | Eva Peréz |
| Executive manager | Kateřina Netolická |
| Strategic planner | Tereza Košťálková |
| Executive Director | Patricie Jelínková |
| Chief Creative Officer | Miloš Kočí |